# The Best Way to Activate Fandoms for Your Marketing

Page: https://stenobird.com/podcast/marketing-brew-weekly-7473344/the-best-way-to-activate-fandoms-for-your-marketing
Text version: https://stenobird.com/podcast/marketing-brew-weekly-7473344/the-best-way-to-activate-fandoms-for-your-marketing.md
Podcast: [Marketing Brew Weekly](https://stenobird.com/podcast/marketing-brew-weekly-7473344)
Published: 2026-04-29T10:00:00+00:00
Episode link: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI7509940751.mp3?updated=1777306190
Audio file: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI7509940751.mp3?updated=1777306190
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JSON: https://stenobird.com/v1/public/podcasts/marketing-brew-weekly-7473344/episodes/the-best-way-to-activate-fandoms-for-your-marketing
Duration seconds: 1937

## Resource

Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them. 00:00: Intro 02:50: Heated Rivalry stars in steamy ads 11:12: The new It Boy 12:50: Fandom is organic marketing 16:45: The Quinn app stays winning 18:50: The beauty industry tapping into hot men 23:50: Sports and beauty marketing 24:50: Pros and cons of tapping into fandoms This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters…

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