# From Bieber to Billboards: The Brands Winning Coachella

Page: https://stenobird.com/podcast/marketing-brew-weekly-7473344/from-bieber-to-billboards-the-brands-winning-coachella
Text version: https://stenobird.com/podcast/marketing-brew-weekly-7473344/from-bieber-to-billboards-the-brands-winning-coachella.md
Podcast: [Marketing Brew Weekly](https://stenobird.com/podcast/marketing-brew-weekly-7473344)
Published: 2026-04-15T10:00:00+00:00
Episode link: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI5493641714.mp3?updated=1776167859
Audio file: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI5493641714.mp3?updated=1776167859
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JSON: https://stenobird.com/v1/public/podcasts/marketing-brew-weekly-7473344/episodes/from-bieber-to-billboards-the-brands-winning-coachella
Duration seconds: 1883

## Resource

Welcome to Marketing Brew Weekly! This week, we’re putting on our flower crowns to discuss all things music festival marketing. Right in the middle of both Coachella weekends, we talk billboards and Bieber, activations and influencers, and of course, fomo and the future of festivals. Plus, Brian Rappaport, CEO of Quan Media Group and Meredith Diehn, SVP of Marketing at goodwipes weigh in on how the music festival continues to stay relevant, year after year. 00:00: Intro 01:07: This year’s Coachella highlights 03:40: Where have the brands been marketing 06:50: How important are photo activations 08:15: The brand of Coachella 11:20: Brands are only going bigger 14:30: How the artists are marketing themselves 19:55: The power of FOMO 22:50: How will Coachella evolve This episode is brought to you by Paramount Ads Manager. For more information, visit: http://www.paramountadsmanager.com/ Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!) Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew…

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