# Do Audiences Love a ‘Showmance’ as Marketing?

Page: https://stenobird.com/podcast/marketing-brew-weekly-7473344/do-audiences-love-a-showmance-as-marketing
Text version: https://stenobird.com/podcast/marketing-brew-weekly-7473344/do-audiences-love-a-showmance-as-marketing.md
Podcast: [Marketing Brew Weekly](https://stenobird.com/podcast/marketing-brew-weekly-7473344)
Published: 2026-02-18T11:00:00+00:00
Episode link: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI8131641154.mp3?updated=1771359682
Audio file: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI8131641154.mp3?updated=1771359682
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JSON: https://stenobird.com/v1/public/podcasts/marketing-brew-weekly-7473344/episodes/do-audiences-love-a-showmance-as-marketing
Duration seconds: 1794

## Resource

Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals? 00:00: Intro 01:36: Wuthering Heights hype 06:15: Why try a showmance or fauxmance as marketing 10:46: Reality dating shows and influencer brand deals 15:50: Short form dating shows 19:31: Risks and rewards of using showmance as marketing Join us in NYC next week for The Science of AI, breaking down what’s actually working in AI for marketers – last few tickets available here: https://www.marketingbrew.com/events/the-art-and-science-of-ai-in-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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