# Cannes Lions 2026: The Biggest Takeaways & Trends

Page: https://stenobird.com/podcast/marketing-brew-weekly-7473344/cannes-lions-2026-the-biggest-takeaways-trends
Text version: https://stenobird.com/podcast/marketing-brew-weekly-7473344/cannes-lions-2026-the-biggest-takeaways-trends.md
Podcast: [Marketing Brew Weekly](https://stenobird.com/podcast/marketing-brew-weekly-7473344)
Published: 2026-07-01T10:00:00+00:00
Episode link: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI5931948886.mp3
Audio file: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI5931948886.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-brew-weekly-7473344/episodes/cannes-lions-2026-the-biggest-takeaways-trends
Duration seconds: 1763

## Resource

This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event. 00:00: Intro 01:50: Offline is the new online 04:50: Experiential at Cannes 06:40: Creators are the new A-listers 11:00: B2B marketers want to work with creators 12:35: Move over Millennials, it’s about Gen Z now 16:50: AI discussions at the festival 22:00: Winning campaigns 24:30: What we’d do differently next year This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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