# Brands Are Producing Entertainment Content Now — But Should They?

Page: https://stenobird.com/podcast/marketing-brew-weekly-7473344/brands-are-producing-entertainment-content-now-but-should-they
Text version: https://stenobird.com/podcast/marketing-brew-weekly-7473344/brands-are-producing-entertainment-content-now-but-should-they.md
Podcast: [Marketing Brew Weekly](https://stenobird.com/podcast/marketing-brew-weekly-7473344)
Published: 2026-01-21T11:00:00+00:00
Episode link: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI4875269929.mp3?updated=1768943267
Audio file: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI4875269929.mp3?updated=1768943267
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JSON: https://stenobird.com/v1/public/podcasts/marketing-brew-weekly-7473344/episodes/brands-are-producing-entertainment-content-now-but-should-they
Duration seconds: 1747

## Resource

Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space. 00:00: Intro 00:36: Gap’s new hire of Chief Entertainment Officer 03:15: Other brands moving into the entertainment studio space 04:17: The benefits 12:49: The challenges 20:14: Over-saturation vs. Under-saturation 22:32: Is video content the new blog? Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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