# We Found Where AI Gets Its Answers (It’s Not Your Website)

Page: https://stenobird.com/podcast/marketing-against-the-grain-5293669/we-found-where-ai-gets-its-answers-it-s-not-your-website
Text version: https://stenobird.com/podcast/marketing-against-the-grain-5293669/we-found-where-ai-gets-its-answers-it-s-not-your-website.md
Podcast: [Marketing Against The Grain](https://stenobird.com/podcast/marketing-against-the-grain-5293669)
Published: 2026-04-14T15:00:00+00:00
Episode link: https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS7631661770.mp3?updated=1776180351
Audio file: https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS7631661770.mp3?updated=1776180351
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/marketing-against-the-grain-5293669/episodes/we-found-where-ai-gets-its-answers-it-s-not-your-website
Duration seconds: 2206

## Resource

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/aoec Ep. 417 Everyone told you the blog is dead—but the data proves we were all wrong. Kipp, Kieran, Aja Frost (Sr. Director of Global Growth and Paid at HubSpot), and Beeri Amiel (Product at HubSpot and founder of XFunnel) dive into how answer engines like ChatGPT, Claude, and Google Gemini are reshaping how companies get discovered online, and why your blog matters more than ever. Learn more on real-world AEO (Answer Engine Optimization) insights, why blog posts and listicles dominate AI citations, the science of influencing robots (not just people), and the new playbook for building trust across YouTube, Reddit, and LinkedIn. Mentions Aja Frost https://www.linkedin.com/in/ajafrost/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel/ XFunnel https://www.xfunnel.ai/ ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Gemini https://gemini.google.com/app Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you ne…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/marketing-against-the-grain-5293669/episodes/we-found-where-ai-gets-its-answers-it-s-not-your-website/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/marketing-against-the-grain-5293669/we-found-where-ai-gets-its-answers-it-s-not-your-website.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.