# We Asked 4 AI Tools About Our Brand (The Result Were Alarming)

Page: https://stenobird.com/podcast/marketing-against-the-grain-5293669/we-asked-4-ai-tools-about-our-brand-the-result-were-alarming
Text version: https://stenobird.com/podcast/marketing-against-the-grain-5293669/we-asked-4-ai-tools-about-our-brand-the-result-were-alarming.md
Podcast: [Marketing Against The Grain](https://stenobird.com/podcast/marketing-against-the-grain-5293669)
Published: 2026-04-16T14:33:00+00:00
Episode link: https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS1366165706.mp3?updated=1776350487
Audio file: https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS1366165706.mp3?updated=1776350487
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Duration seconds: 951

## Resource

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/apeo Get the AEO playbook that made HubSpot the #1 most visible CRM in AI search: https://clickhubspot.com/mfle Ep. 418 Did you know tools like ChatGPT and Claude are already telling your customers to buy from your competitors—and you might not even know it? Kipp dives into the rise of Answer Engine Optimization (AEO) and how AI search engines are transforming the way businesses are found and recommended online. Learn more on why traditional Google search is no longer enough, how AI-driven recommendations are shaping customer decisions, and the must-do strategies to ensure your brand shows up across every major AI-powered search engine. Mentions ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Zendesk https://www.zendesk.com/ Intercom https://www.intercom.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podc…

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