# They Spent $150,000 on AI Tokens (And Got Nothing)

Page: https://stenobird.com/podcast/marketing-against-the-grain-5293669/they-spent-150-000-on-ai-tokens-and-got-nothing
Text version: https://stenobird.com/podcast/marketing-against-the-grain-5293669/they-spent-150-000-on-ai-tokens-and-got-nothing.md
Podcast: [Marketing Against The Grain](https://stenobird.com/podcast/marketing-against-the-grain-5293669)
Published: 2026-04-28T05:00:00+00:00
Episode link: https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS5534398840.mp3?updated=1777350985
Audio file: https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS5534398840.mp3?updated=1777350985
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Duration seconds: 943

## Resource

Get the most out of AI with our free AI ROI Scorecard: https://clickhubspot.com/epkj Ep. 421 What if your team burned through your entire AI budget in just six months? Kipp and Kieran dive into the wild world of “token maxxing”—the new Silicon Valley trend of spending as much as possible on AI tokens without clear outcomes. Learn more on why AI token usage is skyrocketing, the difference between “token maxxing” and “outcome maxxing,” and powerful frameworks every marketing leader can use to turn AI spend into real business growth. Mentions Nvidia https://www.nvidia.com/en-us/ All In Podcast https://www.youtube.com/watch?v=gwW8GKwHB3I Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Manus https://manus.im/ Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Da…

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