# The Real Reason Your AI Content Is Average (It's Not Your Prompts)

Page: https://stenobird.com/podcast/marketing-against-the-grain-5293669/the-real-reason-your-ai-content-is-average-it-s-not-your-prompts
Text version: https://stenobird.com/podcast/marketing-against-the-grain-5293669/the-real-reason-your-ai-content-is-average-it-s-not-your-prompts.md
Podcast: [Marketing Against The Grain](https://stenobird.com/podcast/marketing-against-the-grain-5293669)
Published: 2026-04-10T05:00:00+00:00
Episode link: https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS2332838036.mp3?updated=1775791892
Audio file: https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS2332838036.mp3?updated=1775791892
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JSON: https://stenobird.com/v1/public/podcasts/marketing-against-the-grain-5293669/episodes/the-real-reason-your-ai-content-is-average-it-s-not-your-prompts
Duration seconds: 1447

## Resource

Kieran's guide to turn Claude into a marketing machine: https://clickhubspot.com/knbr Ep. 416 Is your AI marketing output stuck at "just okay" no matter how much you refine your skills? Kieran dives into why building better skills isn’t enough—and shares the Pixar-inspired secret to world-class, distinctive results with AI. Learn more on the crucial difference between skills and the foundational context layer, harnessing "brain trust" principles to transform your marketing, and the four foundational files every marketer needs to move from average to extraordinary content. Mentions Claude Code https://code.claude.com/docs/en/overview Pixar https://www.pixar.com/ Edwin Catmull https://en.wikipedia.org/wiki/Edwin_Catmull Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite ep…

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## Transcript

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