# How Brands Win in ChatGPT Search

Page: https://stenobird.com/podcast/marketing-against-the-grain-5293669/how-brands-win-in-chatgpt-search
Text version: https://stenobird.com/podcast/marketing-against-the-grain-5293669/how-brands-win-in-chatgpt-search.md
Podcast: [Marketing Against The Grain](https://stenobird.com/podcast/marketing-against-the-grain-5293669)
Published: 2026-05-07T05:01:00+00:00
Episode link: https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS1270625290.mp3?updated=1778130722
Audio file: https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS1270625290.mp3?updated=1778130722
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JSON: https://stenobird.com/v1/public/podcasts/marketing-against-the-grain-5293669/episodes/how-brands-win-in-chatgpt-search
Duration seconds: 1021

## Resource

Get the Winning AEO Playbook: https://clickhubspot.com/oksd Ep. 424 “I can't go a single second without someone asking me what the heck answer engine optimization is.” Kipp and Kieran have Beeri Amiel (Product at HubSpot and founder of XFunnel) and Aja Frost (Sr. Director of Global Growth and Paid at HubSpot) dive into the launch and demo of HubSpot's brand new AEO tool, built to track your visibility in answer engines and help you win the next evolution of search. Learn more on building your AEO strategy, measuring share of voice and sentiment, and using actionable insights to drive results your boss will love. Mentions Aja Frost https://www.linkedin.com/in/ajafrost/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel/ HubSpot AEO Portal https://clickhubspot.com/aeo Dell https://www.dell.com/en-us HP https://www.hp.com/us-en/home.html Lenovo https://www.lenovo.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbr…

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## Transcript

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