# Aaron Mauger: What 46 All Black Tests Taught Him About Leading a Team Under Pressure

Page: https://stenobird.com/podcast/marketing-4-business-5635283/aaron-mauger-what-46-all-black-tests-taught-him-about-leading-a-team-under-pressure
Text version: https://stenobird.com/podcast/marketing-4-business-5635283/aaron-mauger-what-46-all-black-tests-taught-him-about-leading-a-team-under-pressure.md
Podcast: [Marketing 4 Business](https://stenobird.com/podcast/marketing-4-business-5635283)
Published: 2026-09-09T19:00:00+00:00
Episode link: https://www.getdigitalinfluence.com/marketing-4-business-podcast/
Audio file: https://episodes.captivate.fm/episode/d661ccb0-abac-40a4-8419-4e2f3bc624b6.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/marketing-4-business-5635283/episodes/aaron-mauger-what-46-all-black-tests-taught-him-about-leading-a-team-under-pressure
Duration seconds: 4365

## Resource

He was coached by five men who went on to become Sirs. He says the difference at the top had almost nothing to do with rugby… In this Marketing 4 Business episode , Scott chats with Aaron Mauger, 46-Test All Black, professional coach, and founder of leadership consultancy Black 12 , about what actually makes a team perform. Aaron and his wife Amy also own Dux Dine in Christchurch, so this is elite environments and the reality of a small business in the same conversation. Aaron shares insights and lessons you can put to work straight away, including: The eight words Anton Oliver said to a 20-year-old Aaron that took him off cloud nine and straight back to work Why a team that lacks clarity produces plenty of action and almost no progress, and how to spot it in your own business The 3 Cs Aaron runs with exec teams (connection, clarity, consistency), and why clarity is the one that stops people in their tracks Why the best thing a new leader can do in the first few months is change nothing, plus Scott's story of the CEO who did exactly that and walked out with 57 improvements his people already owned The four cornerstones behind that All Blacks era, and how "express yourself" gave players permission to fail What "better men make better All Blacks" looked like in practice, and what it should change about how you invest in staff Why one department celebrating while the rest of the business struggles is a sign of a dysfunctional team, not a high-performing one The two or three minutes Aaron spends sitting in the car so a hard day at work does not walk through his front door What, so what, now what, and why most meetings quietly stop at the second question Why Aaron will tell a player he is not playing before he says anything else, and why softening the message helps nobody H…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/marketing-4-business-5635283/episodes/aaron-mauger-what-46-all-black-tests-taught-him-about-leading-a-team-under-pressure/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/marketing-4-business-5635283/aaron-mauger-what-46-all-black-tests-taught-him-about-leading-a-team-under-pressure.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.