# 1642: AI Knowledge Management and Tribal Wisdom with Bruce Dorey

Page: https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1642-ai-knowledge-management-and-tribal-wisdom-with-bruce-dorey
Text version: https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1642-ai-knowledge-management-and-tribal-wisdom-with-bruce-dorey.md
Podcast: [Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories](https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720)
Published: 2026-08-25T13:32:12+00:00
Episode link: https://www.robertplank.com/1642-ai-tribal-knowledge-bruce-dorey/
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/robertplank/MOTD1642-Bruce-Dorey.mp3
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Duration seconds: 1957

## Resource

When a senior expert walks out the door, years of judgment, pattern-recognition, and relationship capital often vanish with them. Dr. Bruce Dorey, founder of Jes-AI and author of Lift: Passing the Craft, and Digital Bell specializes in stopping that silent knowledge leak. Drawing on his decades in HVAC, sales engineering, and leadership, Bruce shows how AI can systematically capture “tribal knowledge” from conversations, documents, and deals so that future teams can still benefit from the hard-won lessons of today’s top performers. Bruce also shares the idea of the Digital Bell, a modern, AI-powered way to snap out of autopilot and daily “drift.” Influenced by his years living in the Middle East and observing how the call to prayer regularly reset people’s focus, he explains how leaders and professionals can build intentional, AI-assisted check-ins throughout the day. Instead of being yanked around by social media and email, you can design digital prompts that re-anchor you and your team to core values, long-term goals, and the key insights that matter most day after day, meeting after meeting. Bruce also pulls back the curtain on Jes-AI, a system built for sales organizations (especially in HVAC and technical fields) that turns messy, scattered data quotes, proposals, invoices, CRM notes into a strategic advantage. Jes-AI analyzes historical deals to reveal which clients actually buy, which ones never convert, who the true decision-makers are, and which internal experts you should involve on complex projects. This is AI as a coach and strategist, helping teams prioritize the right opportunities, build smarter playbooks, and stop wasting time on low-probability deals all while keeping sensitive data locked inside the company’s own Microsoft environment. We go deep into…

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