# 1638: Stress Management for High Performers with Rita Ainsworth

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Text version: https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1638-stress-management-for-high-performers-with-rita-ainsworth.md
Podcast: [Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories](https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720)
Published: 2026-08-19T13:33:02+00:00
Episode link: https://www.robertplank.com/1638-stress-resilience-for-high-performers-rita-ainsworth/
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/robertplank/MOTD1638-Rita-Ainsworth.mp3
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Duration seconds: 1556

## Resource

High performers often look successful on the outside while quietly running on fumes inside. Today’s guest, Rita Ainsworth, is a former performance marketer who hit burnout twice in a fast-paced Meta ads career before walking away at the peak of her success. Now, she coaches founders, operators, and marketers on how their nervous system state directly shapes performance, decision-making, and leadership, and how to rebuild sustainable success from the inside out. In this episode of Marketer of the Day, Rita shares what really drives stress, anxiety, and overworking, and why it’s not your external circumstances. She explains how high achievers often tie their self-worth to results, creating an addictive cycle of “just one more goal” that never feels like enough. Instead of surface-level mindset hacks, Rita focuses on body-based regulation tools that help you shift out of constant fight-or-flight and into a grounded, creative state where you can actually think clearly and lead effectively. Rita breaks down the idea of humans as “energy batteries,” showing how stress drains your system and why oscillating between focused effort and intentional recovery is the real secret to long-term performance. She walks through practical practices like simple breathing patterns (such as 4–6 breathing), environmental safety checks, and somatic cues that signal to your nervous system, “You’re safe,” so you can reset in minutes instead of needing months off after a crash. You’ll also hear how Rita helps entrepreneurs and performance marketers move past fear of being seen, rejection, and visibility of common hidden stressors that keep people from posting, pitching, or putting themselves out there. By understanding how the nervous system interprets risk (like being judged online) as potential…

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