# 1614: Email Marketing Follow-Up that Builds Trust with Ely Delaney

Page: https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1614-email-marketing-follow-up-that-builds-trust-with-ely-delaney
Text version: https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1614-email-marketing-follow-up-that-builds-trust-with-ely-delaney.md
Podcast: [Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories](https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720)
Published: 2026-07-16T13:58:27+00:00
Episode link: https://www.robertplank.com/1614-relationship-based-email-marketing-ely-delaney/
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/robertplank/MOTD1614-Ely-Delaney_1.mp3
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Duration seconds: 2699

## Resource

Email marketing isn’t broken, what’s broken is how many business owners use it. Treating subscribers like a cash machine instead of real people leads to ignored messages, unsubscribes, and missed opportunities. Today’s guest, Ely Delaney, known as “the people whisperer,” helps founders, consultants, and B2B service providers create trust-first follow-up systems that turn casual contacts into long-term clients, without spamming, complicated funnels, or burning out their list. In this episode of Marketer of the Day, Ely dig into what relationship-based email marketing looks like in 2026 and beyond. Instead of pounding subscribers with daily promotions or letting a list go cold for months, Ely shows how to send simple, plain-text emails that feel like personal check-ins: sharing a favorite book, a helpful resource, or a quick insight from experience. He even walks through how he recommends “The Go-Giver” by Bob Burg in his own sequences, using that book as a conversation starter that earns replies, builds trust, and often leads to booked calls and new projects down the road. Ely explains why this style of communication is especially powerful in the B2B and high-ticket space, where CEOs and founders are allergic to hypey, templated sequences but respond to thoughtful, relevant touchpoints. You’ll hear real examples, including clients who saw more replies in a few weeks than in the previous four years, and a contact who came back ten years after seeing Ely speak, simply because the follow-up never stopped providing value. Ely also shares insights from his own book, “The Follow-Up Code,” which lays out the system behind staying top of mind without becoming a pest. https://youtu.be/uA3BHhAibi4?si=55rpu5-ksHKzmj8a The conversation also tackles AI’s impact on copywriting and em…

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