# 1611: Trump Marketing Strategies for Entrepreneurs with Bryan Mattimore

Page: https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1611-trump-marketing-strategies-for-entrepreneurs-with-bryan-mattimore
Text version: https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1611-trump-marketing-strategies-for-entrepreneurs-with-bryan-mattimore.md
Podcast: [Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories](https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720)
Published: 2026-07-13T13:31:04+00:00
Episode link: https://www.robertplank.com/1611-ethical-influence-strategies-bryan-mattimore/
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/robertplank/MOTD1611-Bryan-Mattimore.mp3
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Duration seconds: 1908

## Resource

Many entrepreneurs feel overwhelmed by today’s noisy, polarized media landscape, and unsure how to stand out without becoming controversial or “salesy.” Our guest, Bryan Mattimore, innovation expert and author of Trump’s Playbook: His 50 Brand and Influence Strategies and How to Use Them Ethically, has helped companies generate over $3 billion in new revenue by turning bold influence tactics into practical, ethical branding strategies. In this episode of Marketer of the Day, Bryan unpack what makes figures like Donald Trump, Taylor Swift, Steve Jobs, Winston Churchill, and Muhammad Ali so unforgettable from a marketing perspective. Bryan explains how Trump’s rise is a masterclass in branding, attention, and message simplicity, and how business owners can apply those same principles without the divisiveness. You’ll hear how concepts like binary messaging, narrative shortcuts, symbols, memes, and manufactured villains work psychologically, and how they translate into powerful, memorable brand positioning. Bryan also dives into the idea of the attention economy, why simple, repeatable messages win over complex explanations, and how letting your audience “fill in the blanks” can make your brand feel more personally relevant. From “Make America Great Again” to “Just Do It,” he breaks down why the best slogans and stories stick, and how small businesses can create their own clear, consistent, and emotionally charged messaging that cuts through the clutter. In the second half, the conversation shifts to ideation and AI as a practical toolkit for entrepreneurs. Bryan reveals how he used his 50 influence principles with AI to generate hundreds of strategic ideas for brands and institutions like Harvard, NPR, Disney, Planned Parenthood, and Oreo, and how you can do the same for…

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## Transcript

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