# 1593: Personal Branding in the Gig Economy with Chaz Austin

Page: https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1593-personal-branding-in-the-gig-economy-with-chaz-austin
Text version: https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1593-personal-branding-in-the-gig-economy-with-chaz-austin.md
Podcast: [Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories](https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720)
Published: 2026-06-19T00:05:36+00:00
Episode link: https://www.robertplank.com/1593-gig-economy-personal-branding-chaz-austin/
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/robertplank/MOTD1593-Chaz-Austin_1.mp3
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Duration seconds: 1885

## Resource

Are you still playing by the old career rules, sending out resumes, waiting for HR to notice you, and hoping AI doesn't filter you out before a human ever sees your name? Are you frustrated that you “did everything right” (education, resume, interview skills) yet still feel invisible in a job market overrun by automation, layoffs, and gig work? In this episode of Marketer of the Day, Dr. Chaz Austin explains why corporate loyalty is dead and why every worker, employee, freelancer, or consultant must start thinking like an entrepreneur. Drawing on his doctorate in organizational leadership from Pepperdine, three books, including How to Find Work for the Rest of Your Life, LinkedIn Learning career courses, and a TEDx talk, he breaks down how AI has flooded the hiring system with noise, and why employers are retreating to the safest filter they know: real human relationships and referrals. Instead of hoping an algorithm notices you, Chaz shows you how to become the person people already know and trust before an opening is ever posted, rather than relying on random luck. https://youtu.be/4Ooqx32wiHs?si=HVYTr3Zmb0rgE6ks Dr. Chaz walks you through a practical, modern strategy centered on LinkedIn, targeted groups, and consistent visibility. He reveals how to position your profile, so decision-makers instantly see your value, how to use groups and volunteering as an “audition” for future work, and why you must embrace the reality that you now have two jobs: your craft and your self‑marketing. His “farmer” metaphor, planting and nurturing many relationship seeds over time, offers a realistic, sustainable way to generate ongoing gigs, referrals, and opportunities without feeling like a pushy salesperson. This conversation is packed with insights for anyone frustrated by ignored…

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