# 291. How New Brands Are Crashing the $300 Price Tag in the US - Super Shoe Showdown

Page: https://stenobird.com/podcast/marathon-running-podcast-by-marathon-journal-548568/291-how-new-brands-are-crashing-the-300-price-tag-in-the-us-super-shoe-showdown
Text version: https://stenobird.com/podcast/marathon-running-podcast-by-marathon-journal-548568/291-how-new-brands-are-crashing-the-300-price-tag-in-the-us-super-shoe-showdown.md
Podcast: [Marathon Running Podcast by Marathon Journal](https://stenobird.com/podcast/marathon-running-podcast-by-marathon-journal-548568)
Published: 2025-12-15T09:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/marathonjournal/episodes/291--How-New-Brands-Are-Crashing-the-300-Price-Tag-in-the-US---Super-Shoe-Showdown-e3c855g
Audio file: https://traffic.megaphone.fm/APO5694127207.mp3
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Duration seconds: 1197

## Resource

For a visual, check out our video on YouTube www.youtube.com/@lettyruns Also Check out our newest platform www.marathonjournal.com The world of running footwear is undergoing a radical shift! Tune in as we unveil the biggest 2026 running shoe trendsseen at the International Running Expo and The Running Event. The major takeaway? Global challengers like Anta, HiRacer, 910, 361, Kiprun and Swiftwick are bringing high-performance carbon plate shoes to the US market at unprecedented low prices (think $130 super shoes!). We break down the specs of these game-changing, affordable racers and cover the simultaneous rise of max cushion shoes (like the Rad UFO) focused on durability and recovery. Find out which new brand offers the best value for your next marathon and how this price war benefits your training. Thank you for watching! If you enjoyed this content, be sure to give this video a like and subscribe to the channel for more marathon content. 🔗 Connect with Us Instagram: https://www.instagram.com/runningpodcast/?hl=en My personal Strava: https://www.strava.com/athletes/30798607 Website: https://www.marathonmedia.us/

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