# Nick Hand And Darren Discuss Redefining Agency Value and Fees in the Age of AI

Page: https://stenobird.com/podcast/managing-marketing-3582/nick-hand-and-darren-discuss-redefining-agency-value-and-fees-in-the-age-of-ai
Text version: https://stenobird.com/podcast/managing-marketing-3582/nick-hand-and-darren-discuss-redefining-agency-value-and-fees-in-the-age-of-ai.md
Podcast: [Managing Marketing](https://stenobird.com/podcast/managing-marketing-3582)
Published: 2026-06-23T08:24:20+00:00
Episode link: https://managingmarketing.podbean.com/e/nick-hand-and-darren-discuss-redefining-agency-value-and-fees-in-the-age-of-ai/
Audio file: https://mcdn.podbean.com/mf/web/mrfrsfzvercpkabn/TrinityP3_Nick_Darren_June23_20266aav5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/managing-marketing-3582/episodes/nick-hand-and-darren-discuss-redefining-agency-value-and-fees-in-the-age-of-ai
Duration seconds: 3062

## Resource

Nick Hand is the commercially savvy CFO and senior finance consultant at Trinity P3. He brings a rigorous financial perspective to the marketing landscape, advising both marketers and agencies on how to move beyond traditional cost-recovery models toward more sustainable, value-based relationships. They explore the fundamental shift from cost-based to value-based remuneration systems, a transition accelerated by the rise of generative AI. The conversation delves into the "crisis of the hourly rate," the hidden financial risks of in-housing, and the necessity of differentiating between low-value commoditized tasks and high-value strategic work. They also examine how marketers can align their activities with business outcomes to transition from a "spending" mindset to an "investment" portfolio approach that satisfies C-suite scrutiny. For a sector where marketing is often the second-largest line item on a P&L, trailing only behind payroll, understanding how to articulate and measure commercial impact is critical. As AI decouples production time from output value, making the traditional "head-hour" model a race to the bottom, this is an essential conversation to eavesdrop on for anyone looking to future-proof their agency fee structures and marketing investments. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast,…

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