# 262 - How To Build a $100M Bedding Brand | BEDGEAR Founder, Eugene Alletto

Page: https://stenobird.com/podcast/making-it-with-jon-davids-744293/262-how-to-build-a-100m-bedding-brand-bedgear-founder-eugene-alletto
Text version: https://stenobird.com/podcast/making-it-with-jon-davids-744293/262-how-to-build-a-100m-bedding-brand-bedgear-founder-eugene-alletto.md
Podcast: [Making It with Jon Davids](https://stenobird.com/podcast/making-it-with-jon-davids-744293)
Published: 2026-06-16T09:00:00+00:00
Episode link: https://share.transistor.fm/s/5e0c2318
Audio file: https://media.transistor.fm/5e0c2318/2e81cdce.mp3
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JSON: https://stenobird.com/v1/public/podcasts/making-it-with-jon-davids-744293/episodes/262-how-to-build-a-100m-bedding-brand-bedgear-founder-eugene-alletto
Duration seconds: 3007

## Resource

Are you in growth mode? Learn how Influicity helps you get more customers here . Jon speaks to BEDGEAR founder and CEO, Eugene Alletto about bootstrapping this 9-figure business. BEDGEAR pioneered the category of sleep science before it was cool. And they built a big business while they were at it. Jon and Eugene talk early days, growth hacking, customer-financed growth, and more. Want more episodes like this? Let JD know with a comment (on Spotify or YouTube). Or drop an email to hello@jondavids.com Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | Threads Follow this podcast on Instagram . Subscribe to JD's newsletter here . Grow your business with JD's marketing agency Influicity here . Download JD's free business playbooks here . Get JD's bestselling book, Marketing Superpowers here . ___ Jon Davids is an entrepreneur and speaker. He's been building businesses since he was a kid. With plenty of failures and a few big wins along the way. He's the founder of Influicity, where he helps businesses get more customers with marketing that actually works. He's married to his beautiful wife Alana, and is the girl-dad to Ryley and Mikki.

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## Transcript

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