# 261 - The $6 Billion "Mountain" Business You've Never Heard of | Iron Mountain

Page: https://stenobird.com/podcast/making-it-with-jon-davids-744293/261-the-6-billion-mountain-business-you-ve-never-heard-of-iron-mountain
Text version: https://stenobird.com/podcast/making-it-with-jon-davids-744293/261-the-6-billion-mountain-business-you-ve-never-heard-of-iron-mountain.md
Podcast: [Making It with Jon Davids](https://stenobird.com/podcast/making-it-with-jon-davids-744293)
Published: 2026-06-09T09:00:00+00:00
Episode link: https://share.transistor.fm/s/bc6c0251
Audio file: https://media.transistor.fm/bc6c0251/e90d2647.mp3
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JSON: https://stenobird.com/v1/public/podcasts/making-it-with-jon-davids-744293/episodes/261-the-6-billion-mountain-business-you-ve-never-heard-of-iron-mountain
Duration seconds: 1235

## Resource

Are you in growth mode? Learn how Influicity helps you get more customers here . Jon tells the story of Herman Knaust, who turned a tiny mushroom farm into a $6 billion business. And he did it all with a mountain. (Yes, an actual mountain). This is the story of Iron Mountain. If you're a business builder, there's a lot to learn from this one. Want more episodes like this? Let JD know with a comment (on Spotify or YouTube). Or drop an email to hello@jondavids.com Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | Threads Follow this podcast on Instagram . Subscribe to JD's newsletter here . Grow your business with JD's marketing agency Influicity here . Download JD's free business playbooks here . Get JD's bestselling book, Marketing Superpowers here . ___ Jon Davids is an entrepreneur and speaker. He's been building businesses since he was a kid. With plenty of failures and a few big wins along the way. He's the founder of Influicity, where he helps businesses get more customers with marketing that actually works. He's married to his beautiful wife Alana, and is the girl-dad to Ryley and Mikki.

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## Transcript

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