# Real Consumer Insights: Beyond the Data Hype with Lev Mazin of AYTM Page: https://stenobird.com/podcast/making-data-simple-17685/real-consumer-insights-beyond-the-data-hype-with-lev-mazin-of-aytm Text version: https://stenobird.com/podcast/making-data-simple-17685/real-consumer-insights-beyond-the-data-hype-with-lev-mazin-of-aytm.md Podcast: [Making Data Simple](https://stenobird.com/podcast/making-data-simple-17685) Published: 2026-09-16T10:00:00+00:00 Episode link: https://www.buzzsprout.com/214745/episodes/19810887-real-consumer-insights-beyond-the-data-hype-with-lev-mazin-of-aytm.mp3 Audio file: https://www.buzzsprout.com/214745/episodes/19810887-real-consumer-insights-beyond-the-data-hype-with-lev-mazin-of-aytm.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/making-data-simple-17685/episodes/real-consumer-insights-beyond-the-data-hype-with-lev-mazin-of-aytm Duration seconds: 2776 ## Resource Send us Fan Mail Want to cut through the noise and understand *real* consumer behavior? Lev Mazin, CEO of aytm—Ask Your Target Market—is here to challenge the hype around AI and big data. Lev’s spent over a decade connecting with 100 million consumers, revealing why human insight is more valuable than ever in a world racing towards synthetic data. 01:10 Lev Mazin 04:55 AYTM 06:52 AYTM's Differentiator 09:06 Consumer Insights Automation 12:28 Why Do Surveys Still Exist 17:50 Panels of 100M Cli... ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/making-data-simple-17685/episodes/real-consumer-insights-beyond-the-data-hype-with-lev-mazin-of-aytm/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/making-data-simple-17685/real-consumer-insights-beyond-the-data-hype-with-lev-mazin-of-aytm.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.