# $400k in contracts and no money for rent?: a conversation with Alexandra Gonzalez

Page: https://stenobird.com/podcast/making-change-with-your-money-6046388/400k-in-contracts-and-no-money-for-rent-a-conversation-with-alexandra-gonzalez
Text version: https://stenobird.com/podcast/making-change-with-your-money-6046388/400k-in-contracts-and-no-money-for-rent-a-conversation-with-alexandra-gonzalez.md
Podcast: [Making Change with your Money](https://stenobird.com/podcast/making-change-with-your-money-6046388)
Published: 2026-03-21T16:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/826a0131b4e7e4c6c9d2573a1cf17f9b8cd804211c927bf3880111b575656e64/eyJlcGlzb2RlSWQiOiIxYTBjNTBiNS03NTkwLTQ4NmItODgyNy02MWVjM2VjYjU3YTEiLCJwb2RjYXN0SWQiOiI3YTk3MWU4NS01MTAzLTQyMjUtOWM1MC0zNGUyOWFlMmYzODUiLCJhY2NvdW50SWQiOiI2OTJlMTFhYmZmYmExODU1NmI3ZTY1MTYiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliZDUxMjEyZGI3ZDY2MWEwMTY3MGUzL2xhdXJhLXJvdHRlcnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy0yMF9fMTQtNTItMzMubXAzIn0=.mp3
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Duration seconds: 3179

## Resource

What does it take to fight for what matters most and build a thriving business on your own terms? In this moving episode, Laura welcomes Alexandra Gonzalez, founder and CEO of Savvy Marketers, who shares her journey from corporate marketing executive to entrepreneur, driven by a life changing pregnancy and unwavering commitment to her values. Alexandra's story begins with her Cuban immigrant parents who arrived in America with only the clothes on their backs, instilling in her the power of hard work, resilience, and education. After building a successful corporate career managing multi-billion dollar businesses at Johnson & Johnson, she faced the fight of her life during a high-risk twin pregnancy. Doctors recommended aborting 24 times, but Alexandra refused, fighting for her daughters through challenges. This experience transformed her definition of success. Shortly after giving birth, she launched Savvy Marketers from her home, landing a nearly $400,000 contract with her first presentation. Over 13 years, she's built a full-service boutique agency with 8,000 square feet of space and 10 innovation labs, navigating pandemic highs and challenging quarters while never losing sight of her values. Key Takeaways: 💡 Faith and purpose provide direction through uncertainty. Alexandra's deep spiritual foundation helped her navigate impossible medical decisions, turbulent markets, and entrepreneurship challenges. She believes we're all interconnected citizens of the same planet, and our actions impact others beyond our immediate circles, giving us responsibility to work for the greater good. 💡 Build your business in phases with financial guardrails. Alexandra self-funded Savvy Marketers, starting from home and gradually expanding from freelancers to employees, small offices…

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