# Prices Are Going Up. But Not Always for the Reason You Think

Page: https://stenobird.com/podcast/making-cents-6998736/prices-are-going-up-but-not-always-for-the-reason-you-think
Text version: https://stenobird.com/podcast/making-cents-6998736/prices-are-going-up-but-not-always-for-the-reason-you-think.md
Podcast: [Making Cents](https://stenobird.com/podcast/making-cents-6998736)
Published: 2026-08-27T16:00:00+00:00
Episode link: https://www.francescook.co.nz/making-cents
Audio file: https://episodes.captivate.fm/episode/56171563-0fba-4043-921f-7f2105b2ff15.mp3
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JSON: https://stenobird.com/v1/public/podcasts/making-cents-6998736/episodes/prices-are-going-up-but-not-always-for-the-reason-you-think
Duration seconds: 315

## Resource

Frances Cook joins the TVNZ Breakfast team to explain excuseflation, the trend of businesses using wall to wall inflation headlines as cover to hike their own prices, and what you can actually do to fight back. Follow me everywhere! Facebook / https://www.facebook.com/FrancesCookNZ Instagram / https://www.instagram.com/francescooknz TikTok / https://www.tiktok.com/@francescooknz Join the Money Memo newsletter for a free weekly money tip in your inbox each week https://www.francescook.co.nz/subscribe Become a confident sharemarket investor by signing up to the Market Memo newsletter https://www.francescook.co.nz/invest

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## Transcript

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