# Helen Urwin - The Woman Fortune 500 Brands Called in Secret for 30 Years — Finally Reveals The 9 Freedoms of Being Giant - E208

Page: https://stenobird.com/podcast/makes-sense-with-dr-jc-doornick-6798573/helen-urwin-the-woman-fortune-500-brands-called-in-secret-for-30-years-finally-reveals-the-9-freedoms-of-being-giant-e208
Text version: https://stenobird.com/podcast/makes-sense-with-dr-jc-doornick-6798573/helen-urwin-the-woman-fortune-500-brands-called-in-secret-for-30-years-finally-reveals-the-9-freedoms-of-being-giant-e208.md
Podcast: [Makes Sense - with Dr. JC Doornick](https://stenobird.com/podcast/makes-sense-with-dr-jc-doornick-6798573)
Published: 2026-09-14T11:00:00+00:00
Episode link: https://bleav.com/shows/makes-sense-with-dr-jc-doornick/?post_type=gp_podcast_episode&p=246
Audio file: https://pdrl.fm/10b86f/pscrb.fm/rss/p/mgln.ai/e/1385/injector.simplecastaudio.com/1e381d53-063b-4a26-a8b5-7e79e23b95b8/episodes/76404acc-ee45-4bab-8fe6-bd5c72f5357e/audio/128/default.mp3?aid=rss_feed&awCollectionId=1e381d53-063b-4a26-a8b5-7e79e23b95b8&awEpisodeId=76404acc-ee45-4bab-8fe6-bd5c72f5357e&feed=NQa_M9Ny
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Duration seconds: 4253

## Resource

Helen Althea Urwin spent 30 years quietly building Mars, Kellogg and Sony. Now she unveils The Nine Freedoms of Being Giant for the very first time, on camera.

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## Transcript

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