# "I Wouldn't Open a Burger Shop Today": James Hurlston on 11 Years Running Melbourne's Most Iconic Burger Joint

Page: https://stenobird.com/podcast/make-restaurants-profitable-7428493/i-wouldn-t-open-a-burger-shop-today-james-hurlston-on-11-years-running-melbourne-s-most-iconic-burger-joint
Text version: https://stenobird.com/podcast/make-restaurants-profitable-7428493/i-wouldn-t-open-a-burger-shop-today-james-hurlston-on-11-years-running-melbourne-s-most-iconic-burger-joint.md
Podcast: [Make Restaurants Profitable](https://stenobird.com/podcast/make-restaurants-profitable-7428493)
Published: 2026-06-09T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2589557/episodes/19298730-i-wouldn-t-open-a-burger-shop-today-james-hurlston-on-11-years-running-melbourne-s-most-iconic-burger-joint.mp3
Audio file: https://www.buzzsprout.com/2589557/episodes/19298730-i-wouldn-t-open-a-burger-shop-today-james-hurlston-on-11-years-running-melbourne-s-most-iconic-burger-joint.mp3
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Duration seconds: 3329

## Resource

James "Jimmy" Hurlston was studying intellectual property law when he decided he'd had enough. So he quit, ate over 800 burgers in a year, wrote The Burger Book, and three years later opened Easey's — the now-iconic Collingwood burger joint with a train carriage on the roof, graffiti walls, and a rotating cast of Melbourne's hospitality and street art scene. Eleven years on, Easey's is still standing. But James says he wouldn't open a burger shop today. In this episode, he sits down with Tim ...

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