# The Anti-Shortcut Way to Build a Personal Brand with Tania Chakraborti

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Text version: https://stenobird.com/podcast/make-more-money-without-selling-your-soul-5944930/the-anti-shortcut-way-to-build-a-personal-brand-with-tania-chakraborti.md
Podcast: [Make More Money without Selling Your Soul](https://stenobird.com/podcast/make-more-money-without-selling-your-soul-5944930)
Published: 2026-02-19T23:15:00+00:00
Episode link: https://make-more-money-without-selling-your-soul.captivate.fm
Audio file: https://episodes.captivate.fm/episode/e329c445-eddf-4b0b-8851-6e6a2ef0744b.mp3
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Duration seconds: 2701

## Resource

If marketing in 2026 feels loud, chaotic and increasingly same same, you are not imagining it. In this episode, I’m joined by Tania Chakraborti, the Anti Shortcut Marketer and founder of Bravebird, a finalist in the 2025 Outrageously Brave, Outrageously You Awards. Tania works with established service providers and coaches ready to step into category leadership, helping them turn story into serious commercial traction. With a background spanning high growth VC backed tech, scale ups, publishing and journalism, Tania brings both creative depth and strategic rigour to personal branding. We talk about building Brave ONE as an antidote to hacky marketing, why visibility without positioning is exhausting, and how to create a body of work that sustains you for the long haul. Highlights: (03:15) The burnout moment that led to founding Bravebird (10:40) From scale up marketing leader to Anti Shortcut Marketer (17:05) Guru messaging versus guide messaging (24:40) AI risks and the rise of generic marketing (30:15) Business maturity and messaging alignment (38:20) Why courage is essential for category leadership Connect with Tania: Website Instagram To find out more: Website Instagram (FREE) THE CUSHY WORK WEEK PLAYBOOK This podcast is proudly produced by Wavemakers Audio

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