# 77: Wake-Up Call--A No-BS Conversation with Bill Storm About Business and Marriage

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Text version: https://stenobird.com/podcast/make-more-love-6719840/77-wake-up-call-a-no-bs-conversation-with-bill-storm-about-business-and-marriage.md
Podcast: [Make More Love](https://stenobird.com/podcast/make-more-love-6719840)
Published: 2026-03-27T13:00:00+00:00
Episode link: https://makemorelove.show
Audio file: https://episodes.captivate.fm/episode/77660a93-113e-496c-bbd1-5757a076cbdc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/make-more-love-6719840/episodes/77-wake-up-call-a-no-bs-conversation-with-bill-storm-about-business-and-marriage
Duration seconds: 999

## Resource

In this season opener, Ellen sits down with Bill Storm — Peak Performance Strategist and veteran of both the Tony Robbins organization and the John Maxwell Leadership Team — for a candid conversation about what really happens to your relationship when you're deep in the work of building a company. Bill opens up about his own 25-year marriage, and the conversation gets real—fast! Part 1: The Blind Spot Business owners are wired for optimism. It's what makes us great at building companies — and it's exactly what makes us miss the warning signs in our relationships. Ellen and Bill talk about the pattern they both see constantly: the erosion that happens while you're heads-down in the business, right up until it's not okay anymore. Part 2: How Do I Even Start? One question Ellen hears a lot from married business owners is not "how do I fix my relationship" — it's "how do I even begin that conversation?" Bill asks it too. Ellen walks him through a simple, business-minded approach to opening that dialogue with your spouse — without it turning into a fight. Part 3: The Relationship SWOT Ellen introduces the first step of the 5-Step Relationship Operating System — a SWOT analysis for your relationship. Strengths, weaknesses, opportunities and threats. Bill uses his own marriage as the live example, and the result is one of the most honest and relatable conversations you'll hear about what it's really like to be married and building a business at the same time. Key Takeaways: You can't just hang in and hope things work out — relationships need a plan just like your business does The ego hit of a struggling relationship is real, but it's only useful if it leads to action You and your partner showed up with completely different rule books — and nobody told either of you that goin…

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## Transcript

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