# Ep #364: Lessons from 10 Years in Business: Identity Matters When Selling

Page: https://stenobird.com/podcast/make-money-as-a-life-coach-60346/ep-364-lessons-from-10-years-in-business-identity-matters-when-selling
Text version: https://stenobird.com/podcast/make-money-as-a-life-coach-60346/ep-364-lessons-from-10-years-in-business-identity-matters-when-selling.md
Podcast: [Make Money as a Life Coach®](https://stenobird.com/podcast/make-money-as-a-life-coach-60346)
Published: 2025-12-03T06:00:00+00:00
Episode link: https://staceyboehman.com/lessons-business-identity-matters-selling
Audio file: https://traffic.libsyn.com/secure/staceysmithcoaching/MMLC364.mp3?dest-id=578367
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JSON: https://stenobird.com/v1/public/podcasts/make-money-as-a-life-coach-60346/episodes/ep-364-lessons-from-10-years-in-business-identity-matters-when-selling
Duration seconds: 3806

## Resource

What does it take to sell life coaching? In this episode, I share an essential truth about making money as a coach from my How to Sell Life Coaching training. Before the strategies, before the actions, and before the how, who you are being when you sell coaching determines everything about your results. I walk you through the three identities you must develop to sell life coaching well: coach, leader, and entrepreneur. You will also hear how to apply each identity in a practical way so you can sign clients with confidence. I share examples from my own journey of learning to take myself seriously as a coach, lead by example, and approach my business like a real business long before I had the results to prove it. If you want to understand what actually creates success in this industry, this lesson will show you the foundation. If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k !

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## Transcript

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