# How to Run Paid Ads That Actually Convert | Guest: Roi Wilkey - Burst Digital Page: https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital Text version: https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital.md Podcast: [Make It Happen with Iyia Liu](https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418) Published: 2026-09-13T11:55:00+00:00 Episode link: https://omny.fm/shows/make-it-happen/how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital Audio file: https://pdst.fm/e/dts.podtrac.com/redirect.mp3/traffic.omny.fm/d/clips/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/c30933b6-72f8-494f-aff7-b4c20065ec07/audio.mp3?utm_source=Podcast&in_playlist=4487f82a-508e-4ddd-af33-b347017cdc9b Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/make-it-happen-with-iyia-liu-7500418/episodes/how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital Duration seconds: 1660 ## Resource Spent money on ads and got nothing back? Here’s what you’re getting wrong. In this episode of Make It Happen, we sit down with Roi Wilkey from Burst Digital, who has helped generate more than $150 million in revenue for businesses, to break down what actually makes Meta ads convert. We get into how much you should spend on Facebook and Instagram ads, why you should stop boosting posts, how to test your creative and why the ads that look least like ads often perform best.  We also cover retargeting, customer psychology, email marketing, your sales funnel and how to turn more of your ad spend into actual sales. If you’re running ads or thinking about starting, this episode will help you spend smarter, test better and avoid some very expensive mistakes. Ready to scale your business? πŸ”— Book a strategy call: https://www.makeithappen.org.nz/ πŸ””Subscribe for weekly videos on business, marketing, mindset and growing your business  🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen Need Help With Ads? Get in touch with Roi at Burst Digtial 🌐 https://www.burstdigital.co.nz/ See omnystudio.com/listener for privacy information. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/make-it-happen-with-iyia-liu-7500418/episodes/how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.