# Big Influencers Are Out. Here’s What’s Working Instead Page: https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/big-influencers-are-out-here-s-what-s-working-instead Text version: https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/big-influencers-are-out-here-s-what-s-working-instead.md Podcast: [Make It Happen with Iyia Liu](https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418) Published: 2026-04-26T03:55:24+00:00 Episode link: https://omny.fm/shows/make-it-happen/100-why-your-marketing-isnt-working-and-the-strategy-that-actually-does Audio file: https://pdst.fm/e/dts.podtrac.com/redirect.mp3/traffic.omny.fm/d/clips/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/224663d2-55e5-476f-807b-b438003fcde4/audio.mp3?utm_source=Podcast&in_playlist=4487f82a-508e-4ddd-af33-b347017cdc9b Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/make-it-happen-with-iyia-liu-7500418/episodes/big-influencers-are-out-here-s-what-s-working-instead Duration seconds: 581 ## Resource Influencer marketing has changed - and what worked a few years ago isn’t necessarily what’s working now. In this episode, I’m breaking down the shift I’m seeing away from huge influencer partnerships towards smaller creators, authentic recommendations and content that feels more like word of mouth than traditional advertising. I get into why nano influencers can be so valuable for brands, what makes people actually trust a recommendation and why having a huge following doesn’t automatically mean someone can influence purchasing decisions. I also share how these changes influenced the way I completely pivoted the content strategy for Make It Happen - and what I’m focusing on now to build trust, attention and a stronger community. Because the goal isn’t just to reach more people. It’s to reach people who actually care. Ready to start building? Join our #1 Business Training today ⬇️ πŸ”— Book a strategy call: https://www.makeithappen.org.nz/ πŸ”” Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen πŸ“£ Share this video with someone who needs the push to finally start See omnystudio.com/listener for privacy information. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/make-it-happen-with-iyia-liu-7500418/episodes/big-influencers-are-out-here-s-what-s-working-instead/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/big-influencers-are-out-here-s-what-s-working-instead.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.