# AI Is Not a Strategy: How to Lead Real Transformation with Julie Averill

Page: https://stenobird.com/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows-856155/ai-is-not-a-strategy-how-to-lead-real-transformation-with-julie-averill
Text version: https://stenobird.com/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows-856155/ai-is-not-a-strategy-how-to-lead-real-transformation-with-julie-averill.md
Podcast: [Make It Happen Mondays - B2B Sales Talk with John Barrows](https://stenobird.com/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows-856155)
Published: 2026-06-15T10:00:00+00:00
Episode link: https://make-it-happen-mondays.captivate.fm/episode/ai-is-not-a-strategy-how-to-lead-real-transformation-with-julie-averill
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/33907415-ccbb-43b2-86ce-f22277ea3af4.mp3
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Duration seconds: 3482

## Resource

AI will not fix a business that does not understand itself. In this episode, John sits down with Julie Averill, founder of Gold Thread and former CIO of lululemon, to talk about real transformation, AI adoption, technology leadership, and what companies need to understand before they rush into the next big platform shift. Julie also shares lessons from her time leading technology through major growth at lululemon, digital transformation at Nordstrom, and the early signals that told her when a system problem was really a culture problem. If you are leading sales, technology, enablement, or go-to-market strategy, this episode gives you a practical look at why AI has to serve the business, why trust still drives innovation, and why the companies that win will understand what makes them truly different before the market decides for them. Want to build the kind of team and operating model that can keep up with where business is heading next? Visit www.jbarrows.com and learn how you can Make It Happen . What You’ll Learn Why AI strategy needs to start with business strategy, not technology experiments How the dot-com shift mirrors what companies are experiencing with AI today Why AI is changing how customers discover, compare, and choose brands What a 20-hour website outage revealed about culture, ownership, and escalation Why innovation depends on trust, candor, and teams that can take risks together Why AI reveals organizational dysfunction instead of magically fixing it Why real transformation requires human intelligence, not just artificial intelligence Julie Averill is the founder of Gold Thread and former Chief Information Officer of lululemon, where she led the technology transformation that helped scale the company from $2 billion to over $10 billion in revenue. Prio…

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