# #311 | What the World’s Best Investing Research Reveals About Building a Portfolio, Reducing Investment Risk, and Diversifying Investments - Financial Literacy, Financial Advisors & Wealth

Page: https://stenobird.com/podcast/make-better-wealth-decisions-how-financial-advisor-s-blind-spots-can-hurt-your-investments-in-a-rapidly-changing-world-7118183/311-what-the-world-s-best-investing-research-reveals-about-building-a-portfolio-reducing-investment-risk-and-diversifying-investments-financial-literacy-financial-advisors-wealth
Text version: https://stenobird.com/podcast/make-better-wealth-decisions-how-financial-advisor-s-blind-spots-can-hurt-your-investments-in-a-rapidly-changing-world-7118183/311-what-the-world-s-best-investing-research-reveals-about-building-a-portfolio-reducing-investment-risk-and-diversifying-investments-financial-literacy-financial-advisors-wealth.md
Podcast: [Make Better Wealth Decisions: How Financial Advisor's Blind Spots Can Hurt Your Investments in a Rapidly Changing World](https://stenobird.com/podcast/make-better-wealth-decisions-how-financial-advisor-s-blind-spots-can-hurt-your-investments-in-a-rapidly-changing-world-7118183)
Published: 2026-09-17T09:00:00+00:00
Episode link: https://app.talkshoe.com/show/bullshift-the-podcast
Audio file: https://episodes.captivate.fm/episode/d05c0203-0619-4cf8-8ee4-1b4a5233d066.mp3
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Duration seconds: 1296

## Resource

Worried about the current investment climate and your money? Click the link below and book a call for personalized advice to help you feel secure and protected about your retirement: https://makebetterwealthdecisions.s.gy/podcast Are you building a portfolio based on stories, headlines, and hot picks—or on what actually works? Most investors believe smart investing means finding the right stock, the right fund, or the right manager. But decades of real-world evidence suggest something very different. In this episode, John sits down with veteran financial professional Patrick Frigon to unpack what Nobel Prize–winning research reveals about building a portfolio, reducing investment risk, and diversifying investments in a way that actually improves long-term outcomes. You’ll hear why stock picking is so difficult, how markets absorb information almost instantly, and why trying to outsmart everyone else often leads investors to beat themselves instead. By listening, you’ll learn how to: Build a portfolio using evidence-backed principles instead of predictions and opinions Reduce investment risk without sacrificing long-term returns Diversify investments in a way that smooths volatility and minimizes costly mistakes If you want to stop guessing and start making smarter, calmer, and more reliable wealth decisions, this episode will change how you think about investing—press play and listen now. Start planning with STANDUP Advisors: https://johndegoey.ca/ John De Goey's Books. Grab your copy from Amazon: Bullshift: How Optimism Bias Threatens Your Finances STANDUP to the Financial Services Industry The Professional Financial Advisor IV

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## Transcript

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