# #303 | Why Index Investing Won’t Give You Everything You Want From Diversification & Expected Returns: Factor Investing Explained - Financial Literacy, Financial Advisors & Wealth

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Podcast: [Make Better Wealth Decisions: How Financial Advisor's Blind Spots Can Hurt Your Investments in a Rapidly Changing World](https://stenobird.com/podcast/make-better-wealth-decisions-how-financial-advisor-s-blind-spots-can-hurt-your-investments-in-a-rapidly-changing-world-7118183)
Published: 2026-08-20T09:00:00+00:00
Episode link: https://app.talkshoe.com/show/bullshift-the-podcast
Audio file: https://episodes.captivate.fm/episode/331112d8-34a0-43a4-bbb4-964da4613787.mp3
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Duration seconds: 1055

## Resource

Worried about the current investment climate and your money? Click the link below and book a call for personalized advice to help you feel secure and protected about your retirement: https://makebetterwealthdecisions.s.gy/podcast What if there’s a way to pursue higher expected returns without relying on concentrated stock picking or simply accepting market returns? Factor investing offers a systematic approach that sits between traditional active management and conventional indexing. In this episode, Daniel Ong of Avantis Investors explains how investors can use profitability, valuation, broad diversification, and disciplined portfolio construction to target companies with higher expected returns—while keeping fees and concentration under control. Daniel also explains why investors should think carefully about risk, tracking error, asset allocation, and the limitations of buying companies simply because they are cheap or profitable. Most importantly, he shares why making portfolio decisions based on headlines can undermine long-term investment outcomes. By listening, you’ll learn: How factor investing works and why combining profitability with attractive valuations can provide a more systematic alternative to traditional stock picking. How diversification and expected returns can work together , including why a broadly diversified portfolio may offer a more efficient way to pursue a risk premium. Why disciplined investing matters and how avoiding headline-driven portfolio changes can help you make better long-term wealth decisions. Listen to the full episode to understand how factor investing can help you build a more diversified, systematic, and potentially higher-returning investment strategy. John De Goey's Books. Grab your copy from Amazon: Bullshift: How Optimism…

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