# Direct Effect: Training the Next Generation of Marketers

Page: https://stenobird.com/podcast/mailin-it-the-official-usps-podcast-4327047/direct-effect-training-the-next-generation-of-marketers
Text version: https://stenobird.com/podcast/mailin-it-the-official-usps-podcast-4327047/direct-effect-training-the-next-generation-of-marketers.md
Podcast: [Mailin’ It! - The Official USPS Podcast](https://stenobird.com/podcast/mailin-it-the-official-usps-podcast-4327047)
Published: 2025-12-02T16:00:00+00:00
Episode link: https://about.usps.com/newsroom/
Audio file: https://afp-920619-injected.calisto.simplecastaudio.com/f32cca5f-79ec-4392-8613-6b30c923629b/episodes/13ee0f39-adc5-450c-8fd1-bcf3a9a7c851/audio/128/default.mp3?aid=rss_feed&awCollectionId=f32cca5f-79ec-4392-8613-6b30c923629b&awEpisodeId=13ee0f39-adc5-450c-8fd1-bcf3a9a7c851&feed=bArttHdR
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JSON: https://stenobird.com/v1/public/podcasts/mailin-it-the-official-usps-podcast-4327047/episodes/direct-effect-training-the-next-generation-of-marketers
Duration seconds: 1733

## Resource

Digital may dominate the marketing conversation today, but the newest generation of marketers is discovering the power of direct mail through USPS Direct Effect. In this episode, Karla, Jeff, and guests Carl Boettner and Izzie Gerber, dive into the program designed to teach marketing students how physical mail and digital tools work together to build smarter, more creative campaigns. Hear first-hand program experience, from competing in a marketing challenge and creating campaigns for real clients to earning a trip to the National Postal Forum. Whether you are an educator, marketer, or simply curious about the marketing mail in your mailbox, this episode offers a look at how USPS is influencing the next generation of marketing leaders.

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## Transcript

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