# The Human Side of CRM & Business Applications with Thomas Sandsør [MVP]

Page: https://stenobird.com/podcast/m365-fm-modern-work-security-and-productivity-with-microsoft-365-7311214/the-human-side-of-crm-business-applications-with-thomas-sands-r-mvp
Text version: https://stenobird.com/podcast/m365-fm-modern-work-security-and-productivity-with-microsoft-365-7311214/the-human-side-of-crm-business-applications-with-thomas-sands-r-mvp.md
Podcast: [M365.FM - Modern work, security, and productivity with Microsoft 365](https://stenobird.com/podcast/m365-fm-modern-work-security-and-productivity-with-microsoft-365-7311214)
Published: 2026-05-13T04:00:03+00:00
Episode link: https://www.spreaker.com/episode/the-human-side-of-crm-business-applications-with-thomas-sandsor-mvp--71973421
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/71973421/the_human_side_of_crm_business_applications_with_thomas_sands_r_mvp_1.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/m365-fm-modern-work-security-and-productivity-with-microsoft-365-7311214/episodes/the-human-side-of-crm-business-applications-with-thomas-sands-r-mvp
Duration seconds: 3089

## Resource

In this episode of the m365.fm podcast, Mirko Peters sits down with Microsoft MVP Thomas Sandsør for a refreshingly honest and deeply human conversation about CRM, business applications, AI, customer relationships, and the future of Microsoft Dynamics 365. But this is not another highly technical “which button should you click” discussion. Instead, Thomas shares nearly 20 years of real-world experience working with CRM systems and explains why successful CRM projects have far more to do with people, culture, leadership, and trust than with technology itself. From failed implementations and change management struggles to AI agents, sales psychology, customer service workflows, and the future of human interaction in business software — this episode dives into the realities behind modern CRM projects. FROM SOCCER GOALKEEPER TO “THE CRM KEEPER” Thomas shares the story behind his well-known nickname “The CRM Keeper,” combining his background as a soccer goalkeeper with his long-standing passion for Dynamics CRM. What began as a dream of becoming a professional football player eventually transformed into a career helping organizations build stronger customer relationships through technology. Throughout the episode, Thomas reflects on how lessons from sports — teamwork, leadership, collaboration, discipline, and understanding personalities — still influence the way he leads teams and approaches CRM projects today. WHY CRM IS REALLY ABOUT PEOPLE — NOT SOFTWARE One of the strongest themes throughout the episode is the idea that CRM implementations are fundamentally human projects. Thomas explains how, early in his career, he believed technology alone could solve business problems. Over time, however, he realized that even the best CRM platform fails if people do not trust, unde…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/m365-fm-modern-work-security-and-productivity-with-microsoft-365-7311214/episodes/the-human-side-of-crm-business-applications-with-thomas-sands-r-mvp/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/m365-fm-modern-work-security-and-productivity-with-microsoft-365-7311214/the-human-side-of-crm-business-applications-with-thomas-sands-r-mvp.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.