# Responsible AI Is Good Business — Featuring Wiebke Apitzsch

Page: https://stenobird.com/podcast/m365-fm-modern-work-security-and-productivity-with-microsoft-365-7311214/responsible-ai-is-good-business-featuring-wiebke-apitzsch
Text version: https://stenobird.com/podcast/m365-fm-modern-work-security-and-productivity-with-microsoft-365-7311214/responsible-ai-is-good-business-featuring-wiebke-apitzsch.md
Podcast: [M365.FM a Microsoft MVP Podcast by Mirko Peters](https://stenobird.com/podcast/m365-fm-modern-work-security-and-productivity-with-microsoft-365-7311214)
Published: 2026-07-24T13:00:03+00:00
Episode link: https://www.spreaker.com/episode/responsible-ai-is-good-business-featuring-wiebke-apitzsch--73141430
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/73141430/utf_8_q_responsible_ai_is_good_business_utf_8_q_e2_80_94_featuring_wiebke_apitzsch_mp3.mp3
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Duration seconds: 3545

## Resource

Artificial intelligence is transforming every industry, but successful AI adoption requires far more than deploying the latest models or building autonomous agents. In this episode of M365.fm, Mirko Peters is joined by Wiebke Apitzsch, founder of AI Impact, AI strategy advisor, executive coach, and keynote speaker, for a deep conversation about why responsible AI is not just an ethical requirement—it is a competitive business advantage. Drawing from her background in technology, business strategy, consulting, and philosophy, Wiebke explains why organizations must first decide who they want to become with AI before selecting technologies or implementing solutions. FROM AI HYPE TO REAL BUSINESS IMPACT Many organizations rush into AI projects because of market pressure, only to discover that implementation is far more challenging than expected. Wiebke explains why AI adoption often stalls after the initial excitement and why leaders should focus on solving real business problems instead of chasing the newest models. Rather than asking, "Where can we use AI?" companies should first identify their strategic challenges and then determine whether AI is actually the right solution. Sometimes the best answer is not using AI at all. This practical mindset helps organizations avoid costly mistakes while maximizing long-term business value. THE ROLE OF PHILOSOPHY IN ARTIFICIAL INTELLIGENCE One of the most fascinating parts of the discussion explores how philosophy can guide AI strategy. Inspired by thinkers such as Immanuel Kant, Wiebke discusses concepts like dignity, human value, and responsibility, explaining why certain activities should always remain human-centered regardless of how capable AI becomes. The conversation explores what separates humans from intelligent systems,…

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