# #207: Writing Bestselling Middle-Grade Fiction — Jasmine Richards (Storymix), Natalie Doherty (Puffin and HarperCollins), Soman Chainani (The School for Good and Evil) on Standing Out on the Shelf and Writing Unputdownable Voice | Compilation

Page: https://stenobird.com/podcast/london-writers-salon-5324518/207-writing-bestselling-middle-grade-fiction-jasmine-richards-storymix-natalie-doherty-puffin-and-harpercollins-soman-chainani-the-school-for-good-and-evil-on-standing-out-on-the-shelf-and-writing-unputdownable-voice-com
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Podcast: [London Writers' Salon](https://stenobird.com/podcast/london-writers-salon-5324518)
Published: 2026-08-16T19:45:00+00:00
Episode link: https://podcast.londonwriterssalon.com/episodes/207-writing-bestselling-middle-grade-fiction-jasmine-richards-storymix-natalie-doherty-puffin-and-harpercollins-soman-chainani-the-school-for-good-and-evil-on-standing-out-on-the-shelf-and-writing-unputdownable-voice-compilation-TVrvWMXv
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Duration seconds: 1944

## Resource

Children’s fiction studio founder Jasmine Richards (Storymix), publisher Natalie Doherty (Puffin and HarperCollins Children’s Books), and bestselling author Soman Chainani (The School for Good and Evil) on shaping an idea commercial enough to sell, what makes a children’s book impossible to put down, and trusting the unconscious to write it.

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