# TAKEOVER: Julio Frank RECLAIMS UCLA Bruins Logo, Football and Basketball SHOCK Fans

Page: https://stenobird.com/podcast/locked-on-ucla-daily-podcast-on-ucla-bruins-344725/takeover-julio-frank-reclaims-ucla-bruins-logo-football-and-basketball-shock-fans
Text version: https://stenobird.com/podcast/locked-on-ucla-daily-podcast-on-ucla-bruins-344725/takeover-julio-frank-reclaims-ucla-bruins-logo-football-and-basketball-shock-fans.md
Podcast: [Locked On UCLA - Daily Podcast On UCLA Bruins](https://stenobird.com/podcast/locked-on-ucla-daily-podcast-on-ucla-bruins-344725)
Published: 2026-08-21T04:51:14+00:00
Episode link: https://lockedonpodcasts.com/podcasts/locked-on-ucla/
Audio file: https://dts.podtrac.com/redirect.mp3/pdrl.fm/cfba5d/lockedon.simplecastaudio.com/276c1669-af9d-440f-9fa1-c61a10d129b7/episodes/a91cbf25-a037-44de-9167-f0e429505b10/audio/128/default.mp3?aid=rss_feed&awCollectionId=276c1669-af9d-440f-9fa1-c61a10d129b7&awEpisodeId=a91cbf25-a037-44de-9167-f0e429505b10&feed=o8n0xXOf
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JSON: https://stenobird.com/v1/public/podcasts/locked-on-ucla-daily-podcast-on-ucla-bruins-344725/episodes/takeover-julio-frank-reclaims-ucla-bruins-logo-football-and-basketball-shock-fans
Duration seconds: 1886

## Resource

Julio Frenk ignites a new era for UCLA Bruins athletics, navigating scandals, financial challenges, and the chaos of college sports with Mafia boss-like savvy. Is UCLA football finally poised for a national resurgence? Zach Anderson-Yoxsimer and Ethan Sabo break down Frenk’s crisis management, the major logo rights victory, and the strategic focus on football as the funding powerhouse. Can new hires like DeShaun Foster and big investments bring championships back to Westwood? The conversation spotlights UCLA reclaiming merchandising control from ASUCLA, unlocking millions for the athletic department, and superstar marketing moves with Lakers executive Tim Harris as a free consultant. From conference realignment and legal drama at the Rose Bowl to the wild world of NIL and pro athletes returning to college, this episode raises the question: will these bold changes cement UCLA Bruins as a modern-day powerhouse in both football and basketball? Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOUCLA?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege FOLLOW THE SHOW: Support Us By Supporting Our Sponsors! KALSHI For a limited time, Download the Kalshi app and use code [LOCKEDON] to get $10 when you trade $10. . The Game Don't miss this chance to celebrate 40 years of The Game with 40% off your entire order. Visit https://TheGameCaps.com and use promo code LOCKEDON at checkout. 5-Hour ENERGY Bring on the sweetness with Cotton Candy 5-hour ENERGY®️ shots—available online now at https:/5hourENERGY.com or on Amazon. Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel…

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## Transcript

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