# EXPLODES: Is College Sports Now All About PROFITS? Schools, Coaches, Players, and TV Networks.

Page: https://stenobird.com/podcast/locked-on-sun-belt-daily-podcast-on-sun-belt-conference-football-basketball-5718306/explodes-is-college-sports-now-all-about-profits-schools-coaches-players-and-tv-networks
Text version: https://stenobird.com/podcast/locked-on-sun-belt-daily-podcast-on-sun-belt-conference-football-basketball-5718306/explodes-is-college-sports-now-all-about-profits-schools-coaches-players-and-tv-networks.md
Podcast: [Locked On Sun Belt - Daily Podcast On Sun Belt Conference Football & Basketball](https://stenobird.com/podcast/locked-on-sun-belt-daily-podcast-on-sun-belt-conference-football-basketball-5718306)
Published: 2026-08-26T08:00:00+00:00
Episode link: https://lockedonpodcasts.com/podcasts/locked-on-sun-belt/
Audio file: https://dts.podtrac.com/redirect.mp3/pdrl.fm/b6d85e/lockedon.simplecastaudio.com/e637a3a0-f899-4343-bed8-759308271631/episodes/f07168f0-9e84-40fd-8bf5-cc2bc543a09a/audio/128/default.mp3?aid=rss_feed&awCollectionId=e637a3a0-f899-4343-bed8-759308271631&awEpisodeId=f07168f0-9e84-40fd-8bf5-cc2bc543a09a&feed=Mhog7UlI
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JSON: https://stenobird.com/v1/public/podcasts/locked-on-sun-belt-daily-podcast-on-sun-belt-conference-football-basketball-5718306/episodes/explodes-is-college-sports-now-all-about-profits-schools-coaches-players-and-tv-networks
Duration seconds: 2206

## Resource

Has college football become one massive cash grab, overshadowing the essence of the game? Dave Schultz exposes the financial forces fueling NCAA sports, from skyrocketing media rights and streaming deals to multimillion-dollar coaching contracts and the explosive impact of NIL (Name, Image, and Likeness) on student-athlete mobility. As venture capitalists eye college athletics and SEC, Big Ten, and Sun Belt programs navigate growing disparities, the pursuit of profit redefines the landscape. Key discussion points include the effects on teams like James Madison (JMU), Marshall, and Coastal Carolina, the wave of players transferring for higher payouts, and whether the current system risks collapsing under its own financial weight. Explore how power schools and the G6, including the Sun Belt Conference, are reacting to the shifting balance of money, competition, and player rights. Is college sports' future about championships—or just chasing the next big payout?

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## Transcript

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