# HUGE: Iowa State Will Have A NEW LOGO On Jerseys And Field In 2026, Big 12 And Monster Partnership

Page: https://stenobird.com/podcast/locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-football-basketball-7122600/huge-iowa-state-will-have-a-new-logo-on-jerseys-and-field-in-2026-big-12-and-monster-partnership
Text version: https://stenobird.com/podcast/locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-football-basketball-7122600/huge-iowa-state-will-have-a-new-logo-on-jerseys-and-field-in-2026-big-12-and-monster-partnership.md
Podcast: [Locked On Cyclones - Daily Podcast on Iowa State Cyclones Football & Basketball](https://stenobird.com/podcast/locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-football-basketball-7122600)
Published: 2026-07-09T22:50:59+00:00
Episode link: https://locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-fo.simplecast.com/episodes/huge-iowa-state-will-have-a-new-logo-on-jerseys-and-field-in-2026-big-12-and-monster-partnership-i9sORstP
Audio file: https://lockedon.simplecastaudio.com/1f5861e9-a971-43c2-8018-cf0fd48247d9/episodes/6709fe61-e6d4-4ad5-9181-1b579e90e1e7/audio/128/default.mp3?aid=rss_feed&awCollectionId=1f5861e9-a971-43c2-8018-cf0fd48247d9&awEpisodeId=6709fe61-e6d4-4ad5-9181-1b579e90e1e7&feed=mTJbSfQL
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-football-basketball-7122600/episodes/huge-iowa-state-will-have-a-new-logo-on-jerseys-and-field-in-2026-big-12-and-monster-partnership
Duration seconds: 1743

## Resource

Big 12’s Monster Energy deal brings a million-dollar boost—but did Iowa State Cyclones get shortchanged? Nick Marovets questions whether the conference’s new sponsorship actually helps or hinders Iowa State, with unexpected financial and branding implications. Will this bold move impact the team’s ability to secure future partnerships or dilute the value of their iconic uniforms? Nick Marovets breaks down the Monster patch rollout for Big 12 Football and Basketball, the pros and cons of jersey sponsorships, and why Iowa State’s stock may never be higher for local brands looking to buy in. Key topics include potential negotiation roadblocks for the Cyclones, the risk of NASCAR-style over-branding, and how Big 12’s financial strategy compares to power conferences like the SEC and Big Ten. Can Iowa State stay competitive in the ever-shifting landscape of college athletics sponsorship?

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-football-basketball-7122600/episodes/huge-iowa-state-will-have-a-new-logo-on-jerseys-and-field-in-2026-big-12-and-monster-partnership/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-football-basketball-7122600/huge-iowa-state-will-have-a-new-logo-on-jerseys-and-field-in-2026-big-12-and-monster-partnership.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.