# EXPOSED: Iowa State Made Huge MISTAKE Playing Ireland Game, Strategy NEEDED For Non-Conference Games

Page: https://stenobird.com/podcast/locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-football-basketball-7122600/exposed-iowa-state-made-huge-mistake-playing-ireland-game-strategy-needed-for-non-conference-games
Text version: https://stenobird.com/podcast/locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-football-basketball-7122600/exposed-iowa-state-made-huge-mistake-playing-ireland-game-strategy-needed-for-non-conference-games.md
Podcast: [Locked On Cyclones - Daily Podcast on Iowa State Cyclones Football & Basketball](https://stenobird.com/podcast/locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-football-basketball-7122600)
Published: 2026-06-23T18:01:20+00:00
Episode link: https://locked-on-cyclones-daily-podcast-on-iowa-state-cyclones-fo.simplecast.com/episodes/exposed-iowa-state-made-huge-mistake-playing-ireland-game-strategy-needed-for-non-conference-games-vMvdjMto
Audio file: https://lockedon.simplecastaudio.com/1f5861e9-a971-43c2-8018-cf0fd48247d9/episodes/7acfeb54-b3be-42c4-87c1-0b4ffbb6247e/audio/128/default.mp3?aid=rss_feed&awCollectionId=1f5861e9-a971-43c2-8018-cf0fd48247d9&awEpisodeId=7acfeb54-b3be-42c4-87c1-0b4ffbb6247e&feed=mTJbSfQL
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Duration seconds: 1813

## Resource

Iowa State Cyclones’ season-opening showdown in Ireland against Kansas State may have cost more than it gained—did the exposure justify the $845,000 price tag? Nick Marovets unpacks new revelations about Iowa State’s financial haul (or lack thereof) from the headline-grabbing international game, examining whether national TV viewership can truly offset lost revenue for the program. The conversation shifts to Iowa State’s future non-conference strategy: should the Cyclones keep the high-stakes CyHawk rivalry with Iowa, or pivot to scheduling more “cupcake” opponents to maximize win potential and boost bowl eligibility? Nick Marovets weighs the pros and cons, explores revenue-boosting options like away games for payouts, and previews the Cyclones’ 2024 non-conference slate against Southeast Missouri, Iowa, and Bowling Green. Which approach secures Iowa State’s path to Big 12 contention in the new era of college football?

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