# ADVANTAGE: BYU Cougars BENEFIT as Utah Utes Snub Under Armour & Their Adidas Move FUMBLES Millions | Holy War's High Stakes Highlight Big 12 Slate | Locked On Crossover

Page: https://stenobird.com/podcast/locked-on-cougars-daily-podcast-on-byu-cougars-football-basketball-935433/advantage-byu-cougars-benefit-as-utah-utes-snub-under-armour-their-adidas-move-fumbles-millions-holy-war-s-high-stakes-highlight-big-12-slate-locked-on-crossover
Text version: https://stenobird.com/podcast/locked-on-cougars-daily-podcast-on-byu-cougars-football-basketball-935433/advantage-byu-cougars-benefit-as-utah-utes-snub-under-armour-their-adidas-move-fumbles-millions-holy-war-s-high-stakes-highlight-big-12-slate-locked-on-crossover.md
Podcast: [Locked On Cougars - Daily Podcast On BYU Cougars Football & Basketball](https://stenobird.com/podcast/locked-on-cougars-daily-podcast-on-byu-cougars-football-basketball-935433)
Published: 2026-06-25T07:00:00+00:00
Episode link: https://lockedonpodcasts.com/podcasts/locked-on-cougars/
Audio file: https://dts.podtrac.com/redirect.mp3/pdrl.fm/63a296/lockedon.simplecastaudio.com/df3adc55-2f40-437c-852e-1d8b8122e2c6/episodes/b5d19c5f-8a15-4d4a-b3fd-93296be7a823/audio/128/default.mp3?aid=rss_feed&awCollectionId=df3adc55-2f40-437c-852e-1d8b8122e2c6&awEpisodeId=b5d19c5f-8a15-4d4a-b3fd-93296be7a823&feed=DzohBBeS
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/locked-on-cougars-daily-podcast-on-byu-cougars-football-basketball-935433/episodes/advantage-byu-cougars-benefit-as-utah-utes-snub-under-armour-their-adidas-move-fumbles-millions-holy-war-s-high-stakes-highlight-big-12-slate-locked-on-crossover
Duration seconds: 1941

## Resource

University of Utah stuns the college football landscape by officially committing to Adidas, ending an 18-year relationship with Under Armour in a move that has fans, recruits, and analysts questioning the long-term payoff. Did the Utes overestimate their market value like they did in the Pac-12, helping lead to the conference's demise, and take an unnecessary financial hit, or will access to Adidas’ innovative NIL platform put more money into the pockets of Utah athletes and help the program land higher-caliber recruits? Jake Hatch and JT Wistrcill dissect every angle of the seven-year deal, reportedly worth $45 million (6.42M annually), that Utah took after spurning Under Armour's original offer of $10 million annually, examining the calculated risks taken by Utah’s athletic department to go on the open market, and debating the brand’s impact on both on-field performance and off-field appeal. The hosts dive into how athlete preferences for apparel giants like Nike and Adidas are shaping modern recruiting battles, referencing recent examples like Darryn Peterson’s partnership with Adidas and AJ Dybantsa’s Nike loyalty as game-changers for player destinations. But business off the field quickly gives way to fireworks on it as the episode circles back to the highly anticipated Holy War showdown between BYU and Utah. With bragging rights and Big 12 title ambitions on the line, can Devon Dampier lead the Utes to a program-saving victory at Rice-Eccles Stadium, or is Bear Bachmeier primed to deliver a fourth straight rivalry win for the Cougars? The debate gets personal as Hatch and Wistrcill wager on the outcome, promising to wear rival colors on-air—upping the emotional ante for fans on both sides. Key topics include offensive and defensive line matchups, where BYU’s proj…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/locked-on-cougars-daily-podcast-on-byu-cougars-football-basketball-935433/episodes/advantage-byu-cougars-benefit-as-utah-utes-snub-under-armour-their-adidas-move-fumbles-millions-holy-war-s-high-stakes-highlight-big-12-slate-locked-on-crossover/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/locked-on-cougars-daily-podcast-on-byu-cougars-football-basketball-935433/advantage-byu-cougars-benefit-as-utah-utes-snub-under-armour-their-adidas-move-fumbles-millions-holy-war-s-high-stakes-highlight-big-12-slate-locked-on-crossover.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.