# Why Most Brands Are Invisible to ChatGPT (And How to Fix It) | Chris Raulf | Ep. 232

Page: https://stenobird.com/podcast/localization-fireside-chat-6037984/why-most-brands-are-invisible-to-chatgpt-and-how-to-fix-it-chris-raulf-ep-232
Text version: https://stenobird.com/podcast/localization-fireside-chat-6037984/why-most-brands-are-invisible-to-chatgpt-and-how-to-fix-it-chris-raulf-ep-232.md
Podcast: [Localization Fireside Chat](https://stenobird.com/podcast/localization-fireside-chat-6037984)
Published: 2026-06-14T13:19:25+00:00
Episode link: https://localization-fireside-chat.simplecast.com/
Audio file: https://injector.simplecastaudio.com/c8aa31f0-d844-41b4-b47c-0f62cf9a13ca/episodes/852a7b98-cf11-4518-931d-fe11c93914bc/audio/128/default.mp3?aid=rss_feed&awCollectionId=c8aa31f0-d844-41b4-b47c-0f62cf9a13ca&awEpisodeId=852a7b98-cf11-4518-931d-fe11c93914bc&feed=1okyeol6
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Duration seconds: 4080

## Resource

AI SEO expert Chris Raulf joins Robin Ayoub to break down Generative Engine Optimization (GEO) — how ChatGPT and Google AI decide what to cite, why digital footprint beats domain age, and what localization companies must do now to stay visible in the AI search era.

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## Transcript

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