# Why 85% of Your Customers Won't Buy From Your Website | Christina Spaulding | Manzanita Marketing

Page: https://stenobird.com/podcast/localization-fireside-chat-6037984/why-85-of-your-customers-won-t-buy-from-your-website-christina-spaulding-manzanita-marketing
Text version: https://stenobird.com/podcast/localization-fireside-chat-6037984/why-85-of-your-customers-won-t-buy-from-your-website-christina-spaulding-manzanita-marketing.md
Podcast: [Localization Fireside Chat](https://stenobird.com/podcast/localization-fireside-chat-6037984)
Published: 2026-05-19T16:23:37+00:00
Episode link: https://localization-fireside-chat.simplecast.com/
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Duration seconds: 3121

## Resource

Christina Spaulding, founder of Manzanita Marketing, joins Robin Ayoub to unpack the massive revenue opportunity hiding in plain sight: the gap between English-dominated web content and the billions of buyers who prefer to purchase in their first language. With 20+ years in international SEO across companies like Textbroker and IGT, and personal fluency in English, Spanish, German, and French, Christina brings rare linguistic and business depth to the conversation. They cover the 85% purchase preference stat, the difference between translation, localization, and transcreation, why Spanish SEO in the US is still massively underused, and why language professionals are uniquely positioned to lead in the age of AI.

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## Transcript

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