# Shaheen Samavati: Create Natively or Translate — What AI Changed

Page: https://stenobird.com/podcast/localization-fireside-chat-6037984/shaheen-samavati-create-natively-or-translate-what-ai-changed
Text version: https://stenobird.com/podcast/localization-fireside-chat-6037984/shaheen-samavati-create-natively-or-translate-what-ai-changed.md
Podcast: [Localization Fireside Chat](https://stenobird.com/podcast/localization-fireside-chat-6037984)
Published: 2026-07-25T15:58:52+00:00
Episode link: https://localization-fireside-chat.simplecast.com/
Audio file: https://injector.simplecastaudio.com/c8aa31f0-d844-41b4-b47c-0f62cf9a13ca/episodes/0ad1e3e7-2e24-4ef2-b603-121fdb9eb328/audio/128/default.mp3?aid=rss_feed&awCollectionId=c8aa31f0-d844-41b4-b47c-0f62cf9a13ca&awEpisodeId=0ad1e3e7-2e24-4ef2-b603-121fdb9eb328&feed=1okyeol6
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JSON: https://stenobird.com/v1/public/podcasts/localization-fireside-chat-6037984/episodes/shaheen-samavati-create-natively-or-translate-what-ai-changed
Duration seconds: 3605

## Resource

Shaheen Samavati, CEO of VeraContent, returns to challenge whether translation is becoming a commodity and what brands actually need from multilingual content in the AI era. A sharp, honest conversation about quality, creation, and what 'localization' really means now.

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## Transcript

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