# Sales & The Polite No: What Buyers Really Think of Localization Sales, with Wada'a Fahel

Page: https://stenobird.com/podcast/localization-fireside-chat-6037984/sales-the-polite-no-what-buyers-really-think-of-localization-sales-with-wada-a-fahel
Text version: https://stenobird.com/podcast/localization-fireside-chat-6037984/sales-the-polite-no-what-buyers-really-think-of-localization-sales-with-wada-a-fahel.md
Podcast: [Localization Fireside Chat](https://stenobird.com/podcast/localization-fireside-chat-6037984)
Published: 2026-06-18T23:09:05+00:00
Episode link: https://localization-fireside-chat.simplecast.com/
Audio file: https://injector.simplecastaudio.com/c8aa31f0-d844-41b4-b47c-0f62cf9a13ca/episodes/16034a24-4cdd-4da1-b2be-6b7b7b6c38e7/audio/128/default.mp3?aid=rss_feed&awCollectionId=c8aa31f0-d844-41b4-b47c-0f62cf9a13ca&awEpisodeId=16034a24-4cdd-4da1-b2be-6b7b7b6c38e7&feed=1okyeol6
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Duration seconds: 3770

## Resource

A localization buyer who spent two decades at Xerox, Harley-Davidson, and Zendesk reveals what clients actually think of vendor sales tactics, why most pitches get the polite no, and what truly earns a place on the shortlist. Wada'a Fahel, founder of LocVerse, takes us behind the buyer's curtain.

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## Transcript

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