# Merging Indigenous Wisdom and Business - Can It Be Done Well?

Page: https://stenobird.com/podcast/living-medicine-7074573/merging-indigenous-wisdom-and-business-can-it-be-done-well
Text version: https://stenobird.com/podcast/living-medicine-7074573/merging-indigenous-wisdom-and-business-can-it-be-done-well.md
Podcast: [Living Medicine](https://stenobird.com/podcast/living-medicine-7074573)
Published: 2026-05-21T06:00:00+00:00
Episode link: https://485c1e09-45d8-4663-b442-542948ad8f19.libsyn.com/merging-indigenous-wisdom-and-business-can-it-be-done-well
Audio file: https://traffic.libsyn.com/secure/485c1e09-45d8-4663-b442-542948ad8f19/Living_Medicine_-_Jorge_Camil_Starr.mp3?dest-id=4724072
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JSON: https://stenobird.com/v1/public/podcasts/living-medicine-7074573/episodes/merging-indigenous-wisdom-and-business-can-it-be-done-well
Duration seconds: 2345

## Resource

Jorge Camil Starr is the Founder of ENOVA, a Mexican social enterprise that develops, implements, and manages educational centers to expand access to technology-based learning. A Mexican-American social entrepreneur recognized as an Ashoka Fellow and Endeavor Entrepreneur, he has focused his career on innovation, technology, education, and social impact. Jorge is also the CEO and Founder of Entheogyn, a vertically integrated legal psychedelic ecosystem that includes mushroom cultivation, healing sessions, ceremony, integration, research, and education. In this episode… Psychedelic medicine is opening new conversations about healing, consciousness, and the relationship between modern care models and ancient wisdom. As this field grows, how can practitioners, entrepreneurs, and communities honor the sacred roots of these medicines while building safe, ethical systems for the future? Jorge Camil Starr emphasizes respect, humility, and intentionality. As a social entrepreneur working at the intersection of innovation, psychedelics, and social impact, he maintains that psychedelic work should not impose an agenda or interpretation on participants, but instead create a supportive container where people can access their own insights. Jorge suggests integrating ritual thoughtfully, meeting people where they are, learning from indigenous wisdom without appropriating it, and building strong safeguards around preparation, facilitation, and integration. In this episode of Living Medicine , Dr. Sandy Newes sits down with Jorge Camil Starr, Founder of ENOVA and CEO and Founder of Entheogyn, to discuss ethical psychedelic care rooted in indigenous wisdom. Jorge explains Entheogyn's vertically integrated model, the role of ritual and intention, and how legal systems can support safety…

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