# Brad Charron of ALOHA: Leading With Heart, Humility, and Hawaiian Values

Page: https://stenobird.com/podcast/live-purely-with-elizabeth-3751114/brad-charron-of-aloha-leading-with-heart-humility-and-hawaiian-values
Text version: https://stenobird.com/podcast/live-purely-with-elizabeth-3751114/brad-charron-of-aloha-leading-with-heart-humility-and-hawaiian-values.md
Podcast: [Live Purely with Elizabeth](https://stenobird.com/podcast/live-purely-with-elizabeth-3751114)
Published: 2025-12-10T13:00:00+00:00
Episode link: https://purelyelizabeth.com/pages/live-purely-podcast
Audio file: https://cdn.simplecast.com/audio/262400da-29f1-4227-bd91-13631eef3fc9/episodes/44ff7f29-e033-4b7c-9876-959eb163cef3/audio/a860a4a7-16e5-4ce6-b8ac-e5951e460d33/default_tc.mp3?aid=rss_feed&feed=r7PBX_wM
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Duration seconds: 3080

## Resource

This week, Elizabeth welcomes Brad Charron, CEO and re-founder of ALOHA, a B Corp-certified plant-based protein brand rooted in Hawaiian values. Brad brings a refreshingly honest look at what it really takes to rebuild a mission-driven company from the ground up, and why ownership, sustainability, and humility are central to ALOHA’s culture and growth. They talk about the importance of staying curious, prioritizing people over exits, and leading with kuleana, the Hawaiian principle of shared responsibility. Brad opens up about his early career mistakes, his product philosophy, and why he believes when one of us wins, we all win. ALOHA is Climate Neutral Certified, employee-owned, and committed to building better-for-you foods with full transparency, and a whole lot of heart. Special listener discount - Use Code LIVEPURELY25 at checkout and receive 25% Off Products! Visit https://aloha.com/. Note: One-Time Purchases, Excludes Special Edition bars and Non-combinable with other promos

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## Transcript

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