# Ariana Ferwerda of Halfdays: Trusting Your Gut, Building the Brand You Want to See, and Slowing Down to Have Fun

Page: https://stenobird.com/podcast/live-purely-with-elizabeth-3751114/ariana-ferwerda-of-halfdays-trusting-your-gut-building-the-brand-you-want-to-see-and-slowing-down-to-have-fun
Text version: https://stenobird.com/podcast/live-purely-with-elizabeth-3751114/ariana-ferwerda-of-halfdays-trusting-your-gut-building-the-brand-you-want-to-see-and-slowing-down-to-have-fun.md
Podcast: [Live Purely with Elizabeth](https://stenobird.com/podcast/live-purely-with-elizabeth-3751114)
Published: 2025-10-01T12:00:00+00:00
Episode link: https://purelyelizabeth.com/pages/live-purely-podcast
Audio file: https://cdn.simplecast.com/audio/262400da-29f1-4227-bd91-13631eef3fc9/episodes/d6182af2-21c3-44ef-8175-e5115a551836/audio/60feb8d9-c263-4493-8abc-e75d9898a730/default_tc.mp3?aid=rss_feed&feed=r7PBX_wM
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/live-purely-with-elizabeth-3751114/episodes/ariana-ferwerda-of-halfdays-trusting-your-gut-building-the-brand-you-want-to-see-and-slowing-down-to-have-fun
Duration seconds: 3111

## Resource

This week, Elizabeth welcomes Ariana Ferwerda, CEO and co-founder of Halfdays, the women's outdoor apparel brand that has been shaking up the industry by being approachable, inclusive, and fun. Ariana first talks about meeting her co-founder, Olympic skier Kiley McKinnon, and launching Halfdays in 2020. She shares the lessons she has learned along the way about trusting your gut, leading with vulnerability, embracing personal growth, and finding balance while growing a fast-moving business. Ariana and Elizabeth also remind all leaders that it’s okay to slow down and have fun! Ariana talks about what’s next for Halfdays, how she thinks about legacy, and why the best businesses are the ones that leave room for both meaning and magic.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/live-purely-with-elizabeth-3751114/episodes/ariana-ferwerda-of-halfdays-trusting-your-gut-building-the-brand-you-want-to-see-and-slowing-down-to-have-fun/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/live-purely-with-elizabeth-3751114/ariana-ferwerda-of-halfdays-trusting-your-gut-building-the-brand-you-want-to-see-and-slowing-down-to-have-fun.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.