# Alec Jaffe: Making Regenerative Dairy Cool (and Creamy) and Why A2 Milk Might Be the Future of Ice Cream

Page: https://stenobird.com/podcast/live-purely-with-elizabeth-3751114/alec-jaffe-making-regenerative-dairy-cool-and-creamy-and-why-a2-milk-might-be-the-future-of-ice-cream
Text version: https://stenobird.com/podcast/live-purely-with-elizabeth-3751114/alec-jaffe-making-regenerative-dairy-cool-and-creamy-and-why-a2-milk-might-be-the-future-of-ice-cream.md
Podcast: [Live Purely with Elizabeth](https://stenobird.com/podcast/live-purely-with-elizabeth-3751114)
Published: 2025-07-23T12:00:00+00:00
Episode link: https://purelyelizabeth.com/pages/live-purely-podcast
Audio file: https://cdn.simplecast.com/audio/262400da-29f1-4227-bd91-13631eef3fc9/episodes/e8def9f4-b644-4697-a179-062fb0859e5c/audio/97c7cc65-04c1-4940-bf78-1f644e78ddbd/default_tc.mp3?aid=rss_feed&feed=r7PBX_wM
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Duration seconds: 2438

## Resource

Elizabeth welcomes Alec Jaffe, founder of Alec’s Ice Cream, for a deliciously insightful episode about what it really takes to build a purpose-driven consumer brand - starting with the unexpected hero: A2 regenerative dairy. Alec shares how he went from making French-style custards in elementary school to launching a company committed to sustainability, flavor, and seriously better ingredients. They chat about the challenges of sourcing regenerative dairy, why A2 milk could be the future of feel-good indulgence, and how the new Culture Cups are shaking up the freezer aisle.

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## Transcript

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